A few weeks ago I had a great conversation with Matt Grant over at the Trusted Cloud Initiative. It was a lively conversation and Matt did a great job of turning it into a blog post.Â I’m not sure if I ever stated the main point of our conversation as succinctly as Matt captured it in the title, but he nailed it: â€œHosters Need to Think about Identity as a Platform Playâ€.
When I read it today I noticed one idea I’d like to clarify a bit. The post contains this paragraph:
You see, people can move an application from one host to another without much trouble. The hosters want to be able to hold on to relationships with specific SaaS customers and the idea of identity services is one of the stickiest things possible. Why? Because where people have their user accounts is a very sticky thing.
The point I’d like to clarify is that, while user accounts are certainly sticky, convincing enterprise customers to move the control of their identity management systems into the cloud would be very difficultÂ â€“ and it’s unnecessary for hosters to get the sticky benefits. They can provide essential identity services such as secure authentication from enterprise accounts, and federated authentication, authorization and audit services to their application marketplace — all without physically holding the user accounts.
Such identity services are a key part of a platform on which application marketplaces can be built. They are a key part of any platform offered by hosters who want to build a SaaS marketplace.
In a typically fascinating post, Eric Norlin commented today on another application marketplace trend â€“ in the enterprise. He was summarizing trends from the last Defrag Conference and the third trend is:
The Rise of the App Marketplace: This was one of the forward-looking things that really hit me, but may have slipped under the radar a bit. The meme of the app marketplace is coming to the enterprise. Installing collaborative, emergent environments is not enough. What weâ€™re really driving toward is an opening up of the enterprise data layer â€” exposing APIs, if you will â€” and driving toward a world where the employee (or partner or customer) is not only consuming IT applications, but BUILDING them. The IT â€œapp marketplaceâ€ is coming. Bank on it.
To support any such marketplace there must be a platform, whether it is in an enterprise or in the cloud, and a key part of that platform is identity services.